Social Media Marketing for Contractors — Instagram, Meta Ads · Vancouver, BC
Social Media For
Contractors.
Build Trust. Drive Leads. On Instagram & Meta.
// By The Numbers
Results For
Your Business.
8+
Posts per month in standard social media package
3X
Average engagement rate increase after first 90 days
Meta+1
Primary platforms — Facebook and Instagram covered
35%
Of homeowners use social media to research contractors before hiring
// What's Included
Everything
In This Service.
Reels & Short Video
Time-lapse project videos, before/after transformations, team introductions — video content that earns organic reach and gets shared by your target audience.
Project Showcases
Professional-grade captions, relevant hashtags, and geo-tagging that puts your completed work in front of homeowners in your service area.
Meta Lead Ads
Facebook and Instagram lead ads with built-in forms — homeowners submit their contact info without leaving the app, reducing friction dramatically.
Retargeting Campaigns
Pixel-based retargeting ads shown to people who visited your website, keeping you top-of-mind in their social feeds until they're ready to book.
Community Management
We respond to comments and DMs within 24 hours. Every message is a potential lead and we make sure none are left unanswered.
Monthly Analytics
Full performance reports covering reach, engagement, follower growth, ad spend, leads generated, and cost per lead with clear next-month recommendations.
// Why Social Media Converts for Contractors
Show The
Work. Win The Job.
// CROWD MARKETING ADVANTAGE
Visual trades win on Instagram
Meta Ads are the best retargeting tool
Consistent posting builds trust over time
Organic reach still exists
// How We Deliver It
Our Process.
Week 1
Brand & Strategy
Audit your existing profiles, define your brand voice, create a content calendar, and identify the content types that perform best in your specific trade.
01
Profile Audit
Brand Voice
Content Calendar
Competitor Review
Week 2
Profile Optimization
Fully optimize your Facebook and Instagram profiles — bio, highlights, cover image, contact info, and business category settings.
02
Bio Optimization
Highlights
Cover Design
Category Setup
Month 1
Content Production
First month of content planned, produced, and scheduled — 8+ posts including at least 2 Reels, before/after content, and team/culture posts.
MO1
8+ Posts
2+ Reels
Before/After
Schedule Setup
Month 1–2
Ads Launch
Meta Lead Ads and retargeting campaigns launched, targeting homeowners in your service area by location, homeownership status, and relevant interests.
MO1-2
Lead Ads
Retargeting Pixel
Audience Setup
Budget Allocation
Month 2+
Optimize & Scale
Monthly performance review, top-content identification, and ad optimization. We scale what works and retire what doesn't.
MO2+
Performance Review
A/B Testing
Scale Winners
Monthly Report
Ongoing
Community & Engagement
Daily comment and DM monitoring, engagement with local community posts, and reputation building through consistent, professional responses.
Ongoing
Daily Monitoring
DM Response
Community Posts
Reputation
// Industries We Apply This To
Works For
Every Trade.
Roofing
Search and LSA campaigns for emergency repairs, replacements, and seasonal roofing work across your service cities.
Siding
Material-specific ad groups for vinyl, Hardie board, cedar, and stucco — targeting high-intent replacement searches.
Kitchen Reno
High-budget search campaigns for kitchen renovation with demographic targeting for homeowner income segments.
Renovation
Full-scope renovation campaigns filtering out small handyman searches to deliver only large-project leads.
Suppliers
Google Shopping and Performance Max campaigns for building material suppliers selling products online.
Home Services
LSA-first strategy for HVAC, plumbing, electrical, and painting — pay per verified lead, not per click.
// Common Questions
Straight
Answers.
Standard package: 8 posts per month across Facebook and Instagram, including at least 2 Reels. Growth package: 12–16 posts per month. We plan and schedule everything — you review and approve before anything goes live.
Organic posts reach your followers and have potential for earned reach. Paid Meta Ads are targeted by location, demographics, and interests — reaching homeowners who don’t follow you yet. Both work best together.
For most contractor trades, Instagram for visual content and Facebook for ads and community is the right combination. YouTube is worth adding for video-heavy services like kitchen renovation or roofing. We manage the platforms that fit your trade.
// Related Services
Better Together
Than Alone.
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