Video Production for Contractors — Brand Films, Project Showcases · Vancouver, BC

E-Commerce For

Suppliers.

Sell to All of USA & Canada. 24 Hours a Day.

Your materials are being searched online every day. We build Shopify and WooCommerce stores for construction material suppliers — fully SEO-optimized, B2B-ready, and engineered to rank nationally and capture cross-border US buyers.

// By The Numbers

Results For
Your Business.

Real performance data from active clients.

320%

E-commerce revenue increase for Direct Cedar Supplies in 12 months

140+

Product keywords ranked Canada-wide for cedar supplier client

B2B+B2C

Dual channel strategy — wholesale portal + retail storefront

Cross-border US market capability for Canadian material suppliers

// What's Included

Everything
In This Service.

Everything included in a Crowd Marketing e-commerce build and management.

Shopify / WooCommerce Build

Full e-commerce store build on your preferred platform — product pages, category pages, cart, checkout, and payment gateway integration fully configured.

B2B Wholesale Portal

Trade-only section with login-protected contractor pricing, bulk order forms, and account management for wholesale customers buying at volume.

Product Page SEO

Every product page optimized with unique descriptions, specifications, use-case content, schema markup, and alt tags — making each product discoverable on Google.

Google Shopping Campaigns

Product feed setup and Google Shopping campaign management — your products appearing at the top of results with images, prices, and ratings when buyers search.

Material Authority Content

Installation guides, grade comparison articles, and specification content — building the topical authority that earns backlinks from trade publications and ranks for informational queries.

US Market Entry Strategy

For BC-based suppliers with premium products (cedar, specialty materials) — dedicated US landing pages targeting Pacific Northwest and cross-border buyers.

// Why E-Commerce Transforms Supplier Business

Sell While
You Sleep.

Construction material suppliers who sell online reach customers in Toronto, Calgary, Seattle, and beyond — customers they could never reach through a showroom or sales team alone.

// CROWD MARKETING ADVANTAGE

Direct Cedar Supplies went from 100% word-of-mouth sales to national e-commerce distribution because Google found us cedar buyers in Ontario and Alberta who were already searching but had nowhere to buy.

Online search drives B2B purchasing

Contractors search for materials online before calling anyone. A product-specific page for ‘western red cedar 1×6 BC’ ranked on Google captures a buyer who never would have found you otherwise.

Cross-border opportunity is underserved

US buyers specifically seek Canadian cedar and specialty materials. Few BC suppliers have optimized for US intent keywords — making it one of the fastest-ranking e-commerce opportunities available.

B2B portals increase order volume

Trade customers with login-protected pricing and bulk order tools buy more consistently and at higher volumes than retail customers. A B2B portal is a long-term revenue multiplier.

Google Shopping drives product discovery

Unlike Google Search Ads where buyers must type in your brand, Shopping Ads show your products to buyers searching for the product category — pure demand capture.

// How We Deliver It

Our Process.

How we plan, shoot, and deliver video content for contractor clients.

Phase 01

Product & Keyword Audit

We inventory every product you sell and map search volume for every product/province combination. You get a prioritized list of highest-opportunity pages to create first.

01

Product Inventory

Province Keyword Matrix

Competitor Store Audit

B2B vs B2C Segmentation

Phase 02

Store Architecture

Platform decision (Shopify vs WooCommerce), category structure, URL architecture, and B2B portal design — all planned before development begins.

02

Platform Decision

Category Structure

URL Architecture

B2B Portal Design

Phase 03

Build & Develop

Full store build — product pages, category pages, B2B portal, payment integration, shipping setup. Tested across devices and browsers before launch.

03

Product Pages

Category Pages

B2B Portal

Payment & Shipping

Phase 04

SEO & Content

Every product page optimized, meta tags configured, schema markup deployed, sitemap submitted. Authority content (installation guides, grade explainers) published for organic ranking.

04

Product SEO

Schema Markup

Authority Content

Google Search Console

Phase 05

Shopping Ads & Campaigns

Google Shopping campaign setup, product feed, bidding strategy, negative keywords, and campaign architecture segmented by product category and margin.

05

Shopping Feed

Campaign Setup

Bidding Strategy

Performance Max

Phase 06

Scale & Expand

Province-specific pages added, US market landing pages deployed, seasonal campaign management, and monthly performance reporting with revenue attribution.

06

Province Pages

US Market

Seasonal Campaigns

Revenue Reporting

// Industries We Apply This To

Works For
Every Trade.

This service is calibrated specifically for each construction industry we serve; not a generic approach applied to everyone.

Roofing

High-trust roofing brands that win jobs before the estimate is sent.

Siding

Clean, modern siding contractor identities that attract premium clients.

Kitchen Reno

Design-forward brands that attract high-budget homeowners.

Renovation

Professional, trustworthy renovation branding from logo to uniforms.

Suppliers

Industrial-strength supplier branding communicating reliability and scale.

Home Services

Friendly, professional home service branding that builds the trust homeowners need before letting you in.

// Common Questions

Straight
Answers.

What contractors ask before starting this service.

Shopify or WooCommerce — which should I use?

For pure product catalogues with high transaction volume, Shopify is our recommendation — faster, more reliable, and better for high-volume e-commerce. For suppliers who also run a services website with a blog, WooCommerce integrates better with WordPress. We assess and recommend at the discovery call.

Can I rank nationally as a BC-based supplier?

Yes — our client Direct Cedar Supplies ranks #1 for 140+ cedar keywords across Canada including Toronto, Calgary, and Edmonton despite being based in Vancouver. The strategy involves province-specific pages, national content, and Google Shopping ads targeting every province.

How do we set up B2B trade pricing?

Shopify and WooCommerce both support login-protected pricing. We build a trade account application form, a wholesale pricing tier structure, and a bulk order request system. Approved contractor accounts see trade pricing immediately upon login — seamless for your wholesale customers.

Can you help us sell to US customers?

Yes — we create US-specific landing pages targeting ‘Canadian cedar supplier USA’ and regional US terms. We advise on pricing display (USD vs CAD), shipping messaging, and cross-border compliance. This is an underserved market for BC suppliers with premium materials.

How long does an e-commerce build take?

A standard supplier store (50–100 products, B2B portal, 5 category pages) takes 6–8 weeks. Larger stores with 500+ products take 10–14 weeks. The SEO and Shopping campaigns launch alongside the store at go-live.

// Related Services

Better Together
Than Alone.

These services work best when combined with what you’re looking at.

SEO

The foundation of your digital dominance. Local SEO, city landing pages, technical optimization, and content authority ...

Full SEO Details →

AEO / AI SEO

Search has fundamentally changed. Google AI Overviews, ChatGPT, and Perplexity now answer contractor queries directly. W...

View AEO / AI SEO Details →

Content Writing

Generic AI content doesn't rank. Every article, cost guide, and city page we write is crafted by construction industry

View Content Writing Details →

Ready to look like
the market leader?
Today.

Book a free strategy call. We’ll show you exactly what E-Commerce can do for your specific trade and market, with real data from clients in your industry.

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No commitment · Free audit · 48-hour delivery