Web Design for Contractors — Conversion-Optimized · Vancouver, BC
Google Ads For
Contractors.
Leads On Demand. Every Call Tracked.
// By The Numbers
Results For
Your Business.
4.8X
Average ROAS across all construction client Google Ads campaigns
$38
Average cost per qualified lead across roofing, siding, renovation clients
48hr
Average time to first inbound lead after campaign launch
4M+
Annual Google Ads spend managed for construction businesses
// What's Included
Everything
In This Service.
Search Campaign Setup
Keyword research, match type strategy, ad group architecture, and ad copywriting, all calibrated to construction buyer intent in your specific cities.
Local Service Ads (LSA)
Google Guaranteed badge setup and management, pay per verified lead, not per click. Available for roofing, HVAC, plumbing, electrical, and other trades.
Call Tracking
Every inbound call tracked and attributed to the exact keyword and ad that generated it — you know your true cost per lead and cost per job.
Remarketing Campaigns
Serve ads to website visitors who didn't convert — staying top-of-mind in their Google feed until they're ready to book.
Landing Page Optimization
We build and optimize the pages your ads send traffic to. Matched landing pages (ad → page) dramatically increase Quality Scores and reduce CPCs.
Monthly Optimization & Reporting
Weekly bid adjustments, A/B ad testing, negative keyword refinement, and budget reallocation to top performers. Full monthly report with ROI breakdown.
// Why Your Website Is Your #1 Asset
Leads While
SEO Builds.
// CROWD MARKETING ADVANTAGE
Immediate pipeline while SEO builds
Local Service Ads are game-changing
Every dollar tracked and attributed
Seasonal surge control
// How We Deliver It
Our Process.
Week 1
Keyword & Competitor Research
Deep keyword research for your trade and cities — search volume, competition, CPC estimates. Competitor ad analysis to identify gaps we can exploit.
01
Keyword Research
CPC Estimates
Competitor Ads
Negative KW List
Week 1–2
Campaign Architecture
Ad group structure, match types, bid strategy, and budget allocation designed for your specific trade — roofing, HVAC, renovation, etc.
1 - 2
Ad Groups
Match Types
Bid Strategy
Budget Allocation
Week 2
Landing Page Build
We build the landing page your ads send traffic to matched message, fast load, trust signals, and call-to-action, before we spend a single dollar.
02
Landing Page
Message Match
Trust Badges
Click-to-Call
Week 2–3
Ad Copy & Extensions
Multiple ad variations per group, sitelink extensions, callout extensions, call extensions, every available ad asset configured.
2 - 3
Ad Variations
Sitelinks
Callouts
Month 1
Month 1
Launch & Optimize
Campaign goes live, call tracking verified, conversion tracking confirmed. Daily monitoring in week 1 — adjustments based on real data.
Mo1
Go Live
Call Tracking
Daily Monitor
First Adjustments
Ongoing
Scale & Report
Weekly optimization: bid adjustments, new negatives, A/B copy tests, budget shifts to top performers. Full monthly report with ROAS, CPL, and revenue attribution.
Ongoing
Weekly Optimization
Monthly Report
ROAS Tracking
Budget Scaling
// Industries We Apply This To
Works For
Every Trade.
Roofing
Search and LSA campaigns for emergency repairs, replacements, and seasonal roofing work across your service cities.
Siding
Material-specific ad groups for vinyl, Hardie board, cedar, and stucco — targeting high-intent replacement searches.
Kitchen Reno
High-budget search campaigns for kitchen renovation with demographic targeting for homeowner income segments.
Renovation
Full-scope renovation campaigns filtering out small handyman searches to deliver only large-project leads.
Suppliers
Google Shopping and Performance Max campaigns for building material suppliers selling products online.
Home Services
LSA-first strategy for HVAC, plumbing, electrical, and painting — pay per verified lead, not per click.
// Common Questions
Straight
Answers.
We recommend a minimum of $1,500/month in ad spend for meaningful results in Metro Vancouver. Smaller cities (Langley, Abbotsford) can see results at $800–$1,000/month. Our management fee is separate from your ad budget. We help you determine the right budget at your strategy call
Based on our active campaigns, expect $35–$85 per qualified lead for roofing, siding, and renovation in Metro Vancouver. HVAC and plumbing can run $40–$100 due to competition. LSA leads are typically cheaper. One $12,000 roofing job justifies significant lead spend.
Most campaigns see inbound leads within 24–48 hours of launch. However, the first 2 weeks are a learning phase — we optimize based on real data, so month 2 almost always outperforms month 1.
Full campaign management: weekly bid adjustments, A/B ad copy testing, negative keyword expansion, budget pacing, call tracking, landing page optimization, and a complete monthly report with ROAS, CPL, and revenue attribution. No additional fees for changes or optimization.
// Related Services
Better Together
Than Alone.
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Start This
Google Ads.
Today.
No commitment · Free audit · 48-hour delivery