AEO — Answer Engine Optimization for Contractors · Vancouver, BC
AEO — AI SEO
Contractors.
Be The Answer. Not Just A Result.
// By The Numbers
Results For
Your Business.
65%
Of searches now trigger a Google AI Overview or direct answer
1ST
Construction agency in Canada to offer AEO as a dedicated service
3X
Higher CTR for businesses cited in AI Overviews vs traditional organic results
2023
Year we launched AEO — before most agencies knew it existed
// What's Included
Everything
In This Service.
Entity SEO
Establish your business as a verified entity in Google's Knowledge Graph, so AI systems recognize who you are and confidently recommend you by name.
Advanced Schema Markup
LocalBusiness, Service, Review, FAQ, HowTo, and Speakable schema, making your content fully machine-readable for every AI engine crawling the web.
Featured Snippet Targeting
Position zero optimization for high-intent queries — 'How much does a new roof cost in Vancouver?' appearing as the direct answer above all other results.
Voice Search Optimization
Conversational query optimization for Siri, Google Assistant, and Alexa — capturing 'near me' and 'best [trade] in [city]' voice searches.
E-E-A-T Building
Experience, Expertise, Authoritativeness, Trustworthiness — the signals AI systems use to decide whose content to cite and recommend.
AI Citation Monitoring
We track when AI tools cite your business, identify coverage gaps, and build the content required to appear in more AI-generated answers over time.
// Why AEO is a First-Mover Advantage
Be The Answer
AI Recommends.
// CROWD MARKETING ADVANTAGE
AI results get more trust than ads
First-mover advantage is real
Structured data is the foundation
AEO amplifies existing SEO
// How We Deliver It
Our Process.
Phase 01
AI Visibility Audit
We query ChatGPT, Perplexity, and Google AI Overviews for your trade and city keywords — documenting who is being cited and why you're not yet.
01
AI Query Audit
Competitor Citations
Gap Analysis
Schema Audit
Phase 02
Schema & Entity Setup
Full schema markup implementation — LocalBusiness, Service, Review, FAQ, HowTo, Speakable. Google Knowledge Panel verification and entity consolidation.
1 - 2
Schema Deploy
Knowledge Panel
Entity Verification
NAP Consistency
Phase 03
E-E-A-T Content Build
Author profiles, credentials pages, project case studies, and citations from trade publications — building the Experience, Expertise, Authority, Trust signals AI systems value.
03
Author Pages
Credentials
Case Studies
Trade Citations
Phase 04
Featured Snippet Targeting
Identify and reformat content for position zero — FAQ structured content, HowTo guides, definition pages — targeting the AI Overview and direct answer boxes.
04
FAQ Pages
HowTo Guides
Snippet Formatting
Direct Answer Targets
Phase 05
Voice & Conversational
Optimize for conversational queries used in voice search — long-tail, question-based, location-specific phrasing that matches how people speak to AI assistants.
05
Voice Queries
Conversational KWs
Near Me Optimization
Local Intent
Phase 06
Monitor & Expand
Monthly AI citation tracking across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. New content deployed to expand citation coverage.
06
AI Citation Tracking
Monthly Report
Coverage Expansion
New Content
// Industries We Apply This To
Works For
Every Trade.
Roofing
Search and LSA campaigns for emergency repairs, replacements, and seasonal roofing work across your service cities.
Siding
Material-specific ad groups for vinyl, Hardie board, cedar, and stucco — targeting high-intent replacement searches.
Kitchen Reno
High-budget search campaigns for kitchen renovation with demographic targeting for homeowner income segments.
Renovation
Full-scope renovation campaigns filtering out small handyman searches to deliver only large-project leads.
Suppliers
Google Shopping and Performance Max campaigns for building material suppliers selling products online.
Home Services
LSA-first strategy for HVAC, plumbing, electrical, and painting — pay per verified lead, not per click.
// Common Questions
Straight
Answers.
AEO is an evolution of SEO — it builds on traditional organic optimization but specifically targets AI-generated answers, featured snippets, and voice search results. Think of it as SEO + schema + E-E-A-T + entity optimization working together.
Yes — and we track it. We regularly query ChatGPT, Perplexity, Google Bard/Gemini, and Bing Copilot for your trade + city keywords and document citations. Your monthly report includes AI citation tracking alongside traditional rankings.
We launched our AEO framework in 2023 — making us one of the first agencies in Canada to offer it. Google AI Overviews rolled out in 2024 and ChatGPT’s market share as a search tool grew dramatically the same year. Early movers in AEO now have a significant lead.
// Related Services
Better Together
Than Alone.
SEO
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Content Writing
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Web Design
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