About – Crowd Marketing

About Crowd Marketing — Port Moody, BC — Founded 2017

We Grew Up

With Our Clients.

Then We Went All-In On Contractors.

Started in 2017 with one laptop and a drive to help local businesses grow. Served industries across the board — then in 2021, focused everything on the sector that needed us most: construction and trades.

2017

Year founded

50+

Clients served

2021

Construction pivot

92%

Client retention

// Who We Are

Experience
Across Industries.
Mastery In One.

We didn’t start as a construction-only agency. We earned that focus. Seven years of working across automotive, medical, professional services, and trades gave us something most specialist agencies lack — a deep understanding of what actually moves the needle across different buyer types. In 2021, we made a deliberate decision to focus exclusively on contractors and construction. The results since that pivot speak for themselves.

// Our Mission

“To make every contractor we work with the most visible, most trusted, and most booked company in their market — using the most effective digital tools available.”

We served every industry.
We chose construction.

Founded 2017 — Before the Specialization

Started as a full-service digital agency in Vancouver, BC, working with businesses across medical, automotive, retail, professional services, and early construction clients. Seven years of diverse experience built the playbook.

The 2021 Pivot — A Deliberate Choice

After building a strong track record across multiple sectors, we recognized that construction and trades had a massive underserved market. Most agencies avoided the complexity of local SEO for contractors. We ran toward it.

Cross-Industry Experience Is An Asset

Understanding how automotive buyers research, how medical patients build trust online, and how retail customers convert — this knowledge shapes our contractor strategies in ways a narrowly-trained agency never develops.

Based in Port Moody — Local At Heart

We know the Lower Mainland construction market from the inside — seasonal patterns, permit complexity, what homeowners in Surrey vs West Vancouver search for. That local depth is part of our competitive edge.

// All Services

9 Services.
One System.

Every service below has a dedicated page with full details, pricing, process, and industry-specific case studies. Click any card to see the complete strategy.

01 Search Engine
Optimization

The foundation of everything. Local SEO, technical optimization, city landing pages, and content authority — engineered for contractors ranking in every city they serve.

Local SEO

City Pages

Technical SEO

Link Building

GBP

Full SEO Details →

02 Web Design
& Development

Contractor websites built to convert — not just impress. PageSpeed 98+, mobile-first, SEO architecture baked in from wireframe. Every site engineered to turn visitors into booked estimates.

Custom Design

PageSpeed 98+

Mobile-First

CRO

Full Web Design Details →

03 Google Ads
& PPC

Leads on demand. Search campaigns and Local Service Ads for construction businesses — every call tracked, every dollar attributed. We manage $4M+ in annual ad spend.

Search Ads

Local Service Ads

Call Tracking

Remarketing

Full Google Ads Details →

04 AEO /
AI SEO

Be what AI recommends. Google AI Overviews, ChatGPT, and Perplexity now answer contractor queries directly. We make your business the answer — not just a result on page 1.

AI Overviews

Schema Markup

E-E-A-T

Voice Search

Full Google Ads Details →

05 Social Media
Marketing

Your project photos are your best sales tool. Instagram Reels, Meta Ads, before/after showcases — strategic social content that builds trust and drives inbound leads from homeowners.

Instagram Reels

Meta Ads

Before/After

Lead Ads

Full Social Media Details →

06 Content
Writing

Words that rank and convert. SEO articles, cost guides, city pages, and service pages written by construction industry specialists — not generic AI content.

Blog Posts

City Pages

Cost Guides

FAQ Content

Full Content Details →

07 Branding
& Creative

Look like a market leader. Logo, brand system, vehicle wraps, yard signs, and uniforms — built for construction companies who want to be the most recognizable name in their trade.

Logo Design

Vehicle Wraps

Brand Guidelines

Print

Full Branding Details →

08 Video
Production

Show, don't tell. Brand films, project showcases, testimonials, and drone footage — professional video that converts at 80% higher rates than any other content format.

Brand Films

Project Showcases

Drone

Testimonials

Full Video Details →

09 E-Commerce
& Online Sales

Sell to all of Canada, 24/7. Shopify and WooCommerce stores for construction material suppliers and contractors adding a product revenue stream — built to rank on Google.

Shopify

WooCommerce

B2B Portal

Google Shopping

Full E-Commerce Details →

// How We Operate

Six Values.
Non-Negotiable.

The principles that explain every decision we make — for every client, every campaign, every day.

/01

Results or Nothing

We measure performance in phone calls and booked jobs — not clicks or impressions. If it doesn't drive real business for your company, we don't do it.

/02

Radical Transparency

Full access to every report, every ranking, every dollar spent. We don't hide behind jargon or proprietary black boxes. You always know exactly what's happening.

/03

Hard-Won Expertise

Eight years across multiple industries. Four years all-in on construction. That breadth of experience — combined with deep niche focus — is why our strategies outperform agencies who only ever knew one sector.

/04

Long-Term Thinking

We build assets that compound — rankings, authority, brand presence. We don't chase quick wins that get penalized. Our clients stay at #1 for years, not months.

/05

One Team, Full Stack

Your website, SEO, and ads are managed by one team. No hand-offs between vendors, no blame games, no coordination gaps. One point of accountability for everything.

/06

Always Evolving

When Google launched AI Overviews, we had an AEO service ready before most agencies knew what the term meant. We stay ahead so your rankings survive every algorithm update.

// Common Questions

Straight
Answers.

What contractors ask before signing on.

Do I need all 9 services?

No. Most contractors start with SEO and/or Google Ads, then add services as revenue grows. Our Foundation plan focuses purely on SEO fundamentals and delivers strong ROI before stacking additional channels. We recommend what’s right for your stage, not the most expensive option.

Is there a minimum contract length?

We ask for a minimum 6-month engagement for SEO — it takes time to build rankings and domain authority. After that, we move to month-to-month. Our 92% client retention rate shows contractors stay because of results, not contracts.

Can you work with my existing website?

Yes — we audit your site first and work with it if it’s serviceable. If there are fundamental issues (very slow, poor mobile UX, broken architecture) we’ll flag them honestly. We never force a rebuild to inflate revenue.

How quickly will I see results?

Google Ads delivers leads within 24–48 hours of launch. Local SEO improvements (Google Business Profile, map pack) show within 30 days. Page 1 organic rankings typically appear within 3–6 months depending on competition. We set honest expectations at the strategy call.

What does monthly reporting look like?

Every report includes: keyword rankings (all tracked terms), organic traffic vs prior period, GBP impressions and calls, Google Ads performance (if applicable), new content published, and next month’s planned work. Delivered in plain English — no jargon, no spin.

Do you offer one-time projects?

Yes for web design and branding. These are project-based with a clear scope, timeline, and fixed price. SEO, Google Ads, and content require ongoing retainers — one-time SEO work rarely sustains rankings in competitive construction markets.

Ready To
Dominate
Your Trade?

Book a free 30-minute strategy call. We’ll audit your digital presence, analyze your competitors in your specific trade, and show you exactly what it takes to rank #1.

No commitment · Free audit · 48-hour delivery

Founded in Vancouver, BC

Started as a full-service digital marketing agency in Vancouver — website design, SEO, and Google Ads for local businesses. First clients spanned auto glass, professional services, and retail. Small team, big ambition, and a belief that local businesses deserved better digital marketing than what was available to them.

2017

ThePlus Addons

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26-06-2018