Social Media – Crowd Marketing

Social Media Marketing

Share Your Unique Brand Story Across Online Channels

Does your business have the votes of confidence it needs from social media networks? Build your brand awareness across the web and create meaningful connections with your customers and followers through social media marketing (SMM).

Crowd Marketing Agency provides social media marketing for small businesses, enterprises and multiple-location companies. No matter if you own a startup or a Fortune 500 company, our social media marketing experts can assist you with your campaign. Partner with us and let our social media marketing agency boost your brand visibility and integrity!

Social Media Marketing Basics

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.

Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Crowd’s social media marketing experts.

What Is Social Media Marketing?

Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.

A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.

Digital Marketing vs. Social Media Marketing: What’s the Difference?

Future-Proof Your Website and Increase Your Mobile Traffic

Digital marketing and social media marketing are two different aspects of online marketing, although they are closely related and often work together to achieve marketing goals.

Digital marketing refers to any online marketing efforts that use digital channels such as search engines, websites, email, mobile apps, and digital advertising to promote a product or service. It encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, email marketing, and more.

Social media marketing, on the other hand, is a subset of digital marketing that focuses specifically on promoting a brand or product on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. Social media marketing involves creating and sharing content on social media channels to engage with the target audience and encourage them to take a particular action, such as liking, commenting, sharing, or purchasing a product or service.

Strategic Marketing-using Social Media and Digital Marketing

Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.

Social Media Marketing Services

Supercharge Your SMM Campaigns and Drive More Sales

Content Writing

Your website's content is crucial: it's the foundation of your SEO and the reason many people visit your site. Entrust your content creation with Crowd Marketing, and we'll write it with precision. Our content specialists stay abreast of the latest news and market trends to ensure we adhere to Google standards when developing content. We write headlines that pack a punch, utilize high-performing keywords, incorporate imagery and structure your posts to promote easy reading.

Search Engine Optimization (SEO)

Through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results. Our internet marketing company performs extensive keyword research, conducts on-page and off-page optimization and tracks your results with Google Search Console. These practices allow us to attract high-quality leads and traffic and increase your conversions as part of your digital marketing solutions.

Local SEO

Statistics show that 88 percent of consumers searching for local businesses online will call or visit a store within 24 hours. Attract your ideal customers and generate more leads and sales with Crowd Marketing’s internet marketing services. Our internet marketing company ensures your name, address and phone number (NAP) consistency, enhances your location pages and conducts local link building. We also leverage social media platforms to stay top of mind with your audiences.

Online Reputation Management (ORM)

Don’t know how or where to begin your social media reputation management? Our Facebook social media marketing team partners with Rize Reviews to streamline your brand monitoring across social media channels and engage with your followers professionally. We post strategic social media content, encourage your best customers to leave online reviews on your preferred platforms and resolve issues that affect your reputation.

Conversion Rate Optimization (CRO)

Statistics show that only about 22 percent of businesses are satisfied with their social media conversion rates. Revamp your Snapchat social media marketing strategies and bolster your conversion success with help from Thrive. Our social media marketing firm optimizes your social media landing pages, creates strong calls-to-action (CTAs), tests your headlines and leverages various social media content, such as videos and images, to boost your conversion rate.

Link Building

At Crowd Marketing, we maximize LinkedIn social media marketing and other advertising platforms to advance your link building strategies. Our link building experts optimize your Pinterest marketing strategies, create pins that link back to your website, connect your brand with niche bloggers and share your content across Twitter social media marketing and other online platforms to support your lead generation efforts. We also submit your content to communities on your social networks to acquire quality backlinks.

Video Production

Limelight research reveals that online users spend an average of six hours and 48 minutes every week watching online videos. What’s more,82 percent of the global internet traffic comes from video streaming and downloads. Increase your audience engagement and strengthen your YouTube social media marketing and other SMM efforts with social media videos that capture your audience's interest. From interviews and behind-the-scenes to tutorials and promotional product videos, our social media video marketing team has got you covered!

ADA Compliance Services

As a customer-centric YouTube social media marketing company, accessibility is always at the forefront of our marketing efforts. Our team ensures your website and social media content are compliant with the Americans with Disabilities Act (ADA). We avoid using industry jargon in your content, include alternative text (Alt Text), transcripts and closed captions on digital media files and add image descriptions to facilitate equal access.

Email Marketing

Expand your online reach and generate more lead conversion opportunities with Crowd Marketing’s email marketing solutions. Our social media marketing company integrates email marketing with your SMM tactics to create an unparalleled customer experience. We analyze your niche market, determine your prospects’ pain points and craft email content, SMM strategy and Snapchat marketing plan that address their needs. Additionally, we show off your social media profiles in your emails to boost your engagement.